What separates Ross from most former jocks is that he actually has been on the corporate front lines in several capacities and knows how to navigate through the muddy waters making a business successful.
While still an active player in the NFL Ross interned in the offseason with big companies like Merrill Lynch and The Staubach Company so he is keenly aware of the dynamic in that environment. In fact, even though his on-field career was thriving, he took the time to study and attain his Series 7 and 66 securities licenses before deciding to pursue a media career instead.
Perhaps most impressively, Ross founded and is currently CEO of an internet start-up - Go Big Recruiting - that has become a major part of the collegiate athletic recruiting process for thousands of student-athletes over the last five years. Go Big's unique process creates efficiencies for both high school student-athletes and collegiate coaches. Ross's business achieved profitability in year three and he has successfully negotiated two positive equity transactions for Go Big in the company's first five years of existence.
Ross is the Director of Football Strategy for Frevon, Inc. the makers of the Ball Cannon, the world’s first recreational football launcher. As seen on the Dan Patrick Show the Ball Cannon is a portable, lightweight, battery-operated machine that acts as a personal JUGS machine for anybody that wants one whether it is to train for the season or just to have fun with the kids. Ball Cannon users from Ross’ 3 year old daughter Helen to multiple NFL teams that have purchased them absolutely love the different angles, speeds, and even the delay feature when launching balls.